James Rush
Projects

NuoDB Brand

Brand development.

Jun
2015
case study
HOVER TO DISCOVER
Print guidelines.
Advert template.
Fact sheets.
Example brochure page.
Example brochure page.
The Process

I began the design by wireframing options in Basalmiq to test with users. Once I had a direction from my reviews I moved to working up the page prototype in Webflow. Image manipulation in Photoshop, icons and the vector artwork I created in Illustrator and imported as SVG's. Once the design was agreed I manipulated the HTML/CSS to create the page.

NuoDB Brand

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NuoDB is a software company that has developed a new SQL database product for cloud-scale apps and connected devices.

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My role at NuoDB was to design and develop the company’s identitiy, both the company brand and the look and feel of the product itself. Working with a development team within an agile environment I was responsible for designing the corporate website, the interface for the product, company presentation material as well as brochure pieces and templates for a design team.

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I was responsible for creating and defining the branding and style guides.

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