James Rush
Projects

Regnology Brand System

Design system creation and development

Jan
2025
case study
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Theme colours.
Typography.
Buttons.
Icon development.
Icon development.
Figma
Storybook
Webflow
Figma
Balsamiq
The Process

I developed the design system in Figma, the cloud based collaboration features allowed for a shared design library so that I could easily share common elements between product teams without having to recreate elements for each team. It also allows me to modify or add new content and collaborate easily with the designers.

I developed the theme and created a collection of token values for the colour schemes and styles. The design tokens allowed me to simplify the design and development streamlining the handover between the designers and front-end developers.

Creating The Brand System

I created the guidelines for maintaining the Regnology brand. I developed the system outlining rules for the brand's visual elements, colours, typography, and imagery. The supporting framework for all creative execution, these guidelines serve as the single source of truth for the design team and the developers to ensure a consistent use of the design elements.

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